Mochidoki is New York’s finest mochi ice cream. I know this because I ate way too much of it. As the importance of brand awareness and the desire to open their first B2C store grew, the small but mighty team was tasked to conceptualize and create assets for use in digital, social, physical collateral, and the design of the store itself.
Additionally, in store photos were taken for use in many publications around the city and would later be used in social media.
